A creative lifestyle blog by Helen Hobden
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Oshun – my handmade clothing label

Oshun goddess in yellow dress

Oshun – the story of my clothing brand, and the yellow dress inspired by Beyonce’s in Lemonade

I still have the notebook in which I brain-stormed possible names for my clothing business sixteen years ago! I was particularly interested in goddesses at that time and wrote several down, but the name Oshun resonated. When I found out more about her, she seemed perfect to name my brand after. She is a water goddess of love; a deity of the Yoruba people of West Africa and is associated with femininity, sensuality and the power of women. She has come into the news lately because there are rumours that Beyonce wore a dress in Lemonade which specifically represented her….

Fashion, Lifestyle, Oshun - my handmade clothing label,
The Octagon at Bath Assembly rooms

Sustainable Fashion – a talk with Livia Firth

If money weren’t an issue, I would have been up and down to Bath all through its Fashion Week, and despite entering every competition I could find, I did not win any tickets to the fashion shows. I did however buy a ticket to see this event with Livia Firth in conversation with fashion writer, Avril Groom. As you probably know, I make and sell clothes by recycling/repurposing/reclaiming/upcycling (insert favourite buzz-word here) unwanted fabrics with my clothing label Oshun, so sustainable fashion is something I am very interested in….

Events, Fashion, Lifestyle, Oshun - my handmade clothing label, Out and About, Style Inspiration,
nunney castle-1

A photoshoot visit to Nunney Castle, nr Frome, Somerset

I have been on the look-out for good photoshoot locations for Oshun recently, and you’d be surprised, when you take a bit of time to research, what you can find. We’ve already scouted out an abandoned farmhouse that was literally just up the road; and then we found Nunney castle – only a fifteen minute drive and looked perfect for a gothic wedding photo shoot…

Entertainment, Oshun - my handmade clothing label, Out and About,

Farm Festival review, Bruton, Somerset

Farmfest7Oh my goodness – apologies for not posting in absolutely ages! One of the first things I was busy with was Farm Festival  which took place 1st – 2nd August. This review is from a trader’s point of view. We arrived about lunch time the day before the festival opened, and set to work putting together our stall. I don’t know how it took so long to do this, but it managed to take several hours! Although we were ready by nightfall, we quickly realised that the festival wasn’t anywhere near ready….

Events, Fashion, Lifestyle, Oshun - my handmade clothing label, Out and About,

The Glastonbury bag dress

Recycled clothing

Recycled clothing

When you walk through the entrance of Glastonbury festival, this is usually the scenario: You’re pulling some kind of trolley or cart stacked up with camping paraphernalia; it’s wobbling precariously, but so far the bungee cord is holding. The rucksack on your back is killing your shoulders and the bag full of cans of cider and snacks is cutting into your hand. Your hoodie, which you only just remembered is tucked under your arm. Your free hand clutches your ticket and by the time you’ve reached the turnstile you realise you’ve over-packed again. You get through the gates and you’re given your programme, then your fine guide; a policeman offers you a collapsable water bottle; someone else gives you a recycling bin bag and then someone from Yeo Valley hands you a tote bag…..

Oshun - my handmade clothing label,

Oshun

Just a quick post to let you know about my new website. Oshun is my clothing label for fairytale, steampunk and bohemian handmade creations. Please take a look HERE and let me know what you think!

Oshun - my handmade clothing label,

Happy New Year!

I hope 2014 brings all you wish for 🙂

I’ve started the new year with a brand new shop! www.JustABitDifferent.co.uk is now up and running and selling alternative clothing for adults and kids. You may remember that www.Oshun.co.uk used to sell a mix of my handmade clothing and other quirky brands, but recently links to my Etsy shop. So I’ve decided to keep my handmade and vintage brand Oshun on Etsy, and start a new shop for the clothing by Phaze, Susu Mama, Hell Bunny, Feu Follet, Poisen Industries, Strangeways and others. I’m very excited to be re-visiting this business and hope it expands this year. I’ll be adding more stock soon and will be regularly putting items at a reduced price for a limited time, so please join www.facebook.com/OshunCreations for news and updates.

Well, I’ve stopped being completely distracted by that amazing Sherlock episode and will now post this post!

Oshun - my handmade clothing label,