One of the problems to overcome in an online clothing business is working out how to display the garments in the most attractive way possible. Over the last few months I’ve been keeping an eye on all the second hand mannequins that are up for sale and now I have bought three.
I’ve always wanted a clean crisp look for the Oshun website with the items clearly shown at a glance, so I went with photographing them flat with a plain white or black background – similar to the style in the Joe Browns Catalogue and also I noticed recently, on the Toast website. However, there is a disadvantage in not being able to see the clothes worn. As you probably know, clothes generally look better once worn, than on the hanger. I haven’t got the budget yet to hire a model, and anyway, when most of my clothes now are unique one-offs, usually in one size only, there seems little point. So the next best thing is the mannequin.
There is the Mummy, a slim size 8-10, a child age 3-4, but can grow a few inches, and a child age 6-7 who seems stuck at that height, but I’ll hopefully be able to remedy that! I could do with an older child really, but as I have a couple of those in real life aged 12 and 15, they will do instead for now!
I’ve been very busy over the last week taking out all the stock and re-photographing everything on the mannequins and I’m very pleased with the results. I still have to finish adding them to the website, but I think I’ll finish today. I’ll still keep the original style of the first picture, but click on an item of clothing and you’ll be able to see the new photos as well.