MTV American…oops, sorry, European music awards

2004 at the Coliseum; Rome; Italy. Presented by Xzibit.
I’ve just finished watching the Europe MTV music awards and what a big pile of shit that was!! It was absolutely terrible. They get worse and worse each year, but this one really was the bottom of the barrel.
For a start where were the British people? You could count about five maybe. Robbie, Girls aloud, Westlife, Rachel Stevens all should have been there along with some British rock and some British dance acts. I’m completely sick of R&B being the only recognised music at award ceremonies lately. If you weren’t Usher or Outkast, you really had no hope of winning anything. Muse were the only British people to win anything, and that’s because it was the award for best British act. I couldn’t believe it; I wondered whether there was some political boycott going on that I didn’t know about; 99% of the people presenting, performing and winning, were American.
Maybe the Italian’s just weren’t up to the job. The live pre-awards show had so many technical mistakes it was far past funny and just plain unprofessional. Sarah-Michelle Geller kept introducing nominees for the best song which were meant to be sung in opera style, but all we saw were all their names being repeated each time. And where were the interesting and unexpected collaborations? The Kylie and Justin Timberlakes? The rock and pop mixtures (can’t remember other specific names right now). There wasn’t a single one.
The atmosphere didn’t seem great there either – the stars couldn’t seem to get much reaction from the crowd and there was a general sense of boredom I thought. Even Eminem’s opening performance lacked his usual energy. The best bit was Gwen Stephanie’s solo show in her cute Alice in Wonderland dress and amazing shoes. But altogether it was very disappointing. MTV better pull their act together because there was really no need for this awards show as well as the American one – you couldn’t tell the difference at all. Bring it back to London next year and we’ll show them what it’s all meant to be about. Unless of course, these days it’s all about American audience numbers and advertising profits.