A creative lifestyle blog by Helen Hobden

Blog Archives

Oshun goddess in yellow dress

Oshun – the story of my clothing brand, and the yellow dress inspired by Beyonce’s in Lemonade

I still have the notebook in which I brain-stormed possible names for my clothing business sixteen years ago! I was particularly interested in goddesses at that time and wrote several down, but the name Oshun resonated. When I found out more about her, she seemed perfect to name my brand after. She is a water goddess of love; a deity of the Yoruba people of West Africa and is associated with femininity, sensuality and the power of women. She has come into the news lately because there are rumours that Beyonce wore a dress in Lemonade which specifically represented her….

Fashion, Lifestyle, Oshun - my handmade clothing label,

Farm Festival review, Bruton, Somerset

Farmfest7Oh my goodness – apologies for not posting in absolutely ages! One of the first things I was busy with was Farm Festival  which took place 1st – 2nd August. This review is from a trader’s point of view. We arrived about lunch time the day before the festival opened, and set to work putting together our stall. I don’t know how it took so long to do this, but it managed to take several hours! Although we were ready by nightfall, we quickly realised that the festival wasn’t anywhere near ready….

Events, Fashion, Lifestyle, Oshun - my handmade clothing label, Out and About,


Just a quick post to let you know about my new website. Oshun is my clothing label for fairytale, steampunk and bohemian handmade creations. Please take a look HERE and let me know what you think!

Oshun - my handmade clothing label,

Snowdrop Inspiration

I was absolutely delighted to find a snow-drop flowering in my garden the other day. Snowdrops definitely rank in my top 5 favourite flowers. There was a garden I used to walk past on my way home from primary school, and it always had a blanket of snow-drops beneath a group of fir trees. They enchanted me. Once, I picked one and I felt guilty about it ever since! Here’s some snow-drop inspired handmade clothing and jewellery….

Fashion, Lifestyle, Style Inspiration,

Bottle Bags

bottlebags1My latest crafty project is making bottle bags. I use luxury fabrics like velvet, brocade, tapestry, satin etc – all recycled from posh curtains or off-cuts or samples. I thought they would be perfect for the festival season and are now for sale at Oshun’s Etsy shop. I’m also very excited that they are being sold by Gallery Eight Glastonbury in the Park field during Glastonbury festival!
Incidentally, the photoshoot with the bottle bags was in a beautiful secret corner of the festival site  🙂bottlebags5

Oshun - my handmade clothing label,

Clothing to dye for.

petalsfairy2(A version of this article was originally published at Try Handmade.)
Tie dye is classic hippy style, but I don’t actually always like it. I think it works best when you’ve got subtle shades of the same colour happening, rather than as many different bright colours you can throw onto a t-shirt at once…

Oshun - my handmade clothing label,

Fairytale Fashion

I’ve been wanting to watch Red Riding Hood for ages and I finally have this weekend. I loved it! It was everything I hoped it would be; the snowy village scenes, the mysterious atmosphere; Grandma’s fantastic cabin in the woods, but especially the costumes. (Credit to Cindy Evans for costume design.)

Oshun - my handmade clothing label,